Result Oriented Email Marketing

Increase Your ROI by Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. Everything you need to turn your new sign-ups into active customers.

  • Well written content attracts more audience.
  • Stunning social media designs.
  • Landing page design and integration.

Among the obstacles a small business or online seller has to face is finding a cost-efficient way to market their brand to a wider audience. That’s where email marketing comes in. Whether it’s your grand opening or your company is already well-established, an effective email marketing plan is key to promoting and growing your business, increasing revenue, and selling more stuff.

Our Process

Our comprehensive SEO strategy ensures increase in ranking in different search engines.

Create an email marketing plan

Running a business isn’t easy, and we know you’ve got a lot on your plate. To make the planning part easier, we’ve highlighted some best practices you’ll want to consider when devising a strategy for your email marketing. We promise the payoff for the time you set aside to create your email marketing plan will be worth it.

seo process

Define your audience

No matter what you sell, you need to have a clear idea of who your audience is in order to effectively communicate with them. This might sound like an easy task—after all, one of your most important jobs as a small business owner is understanding your brand’s demographic inside and out. But MailChimp lets you dig a little deeper to identify segments of people within your audience so you can send them personalized emails that help increase engagement and generate greater ROI.

design process

Signup sources

Some of the most valuable data your signup form has to offer is how and where subscribers sign up for your list. If you’re an e-commerce business with your store connected to MailChimp,knowing where your customers joined your list can give you a better idea of how to communicate with them and where you might want to focus your marketing efforts going forward.

seo process

Segments and groups

Once you’ve identified smaller collections of people within your larger audience, you’ll be able to create groups and segments to send more relevant campaigns to your recipients

Groups are an easy way to organize your list into categories so that you only need to maintain a single list in your account. Let’s say you have an e-commerce store and use your MailChimp account to communicate with sales representatives, retail locations that sell some of your products, and customers. The logical step might seem to be creating separate lists to track these three audiences, but adding them to groups on one list is a similar concept that can save you money. You can then build segments for these groups and send campaigns that are relevant to them.

seo process

Decide what to write

Now that you know who you’re writing to, it’s time to think about your content. What do you want to say to your audience? You’ll want to send emails with purpose, that really speak to your subscribers, so always keep in mind what they signed up for. It might be helpful to outline some general content types you can include in your campaigns, so you can refer to it when designing your emails.

seo process